Friday

Shoppingtainment

“Shoppertainment” is a portmanteau combining the words “shopping” and “entertainment,” encompassing how retailers boost sales by creating more entertaining and engaging shopping experiences.

Shoppertainment combines ecommerce, entertainment, and consumers’ everyday lifestyles to drive engagement with interactive online events and experiences that are every bit as immersive and informational as their in-person alternatives.

Alibaba's flagship shopping day, or Singles' Day, is a medium for developing 'shoppingtainment' in China and raising strong sales through unique marketing strategies. 

#shoppertainment

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